AWS Re:Invent is a whole week-long event in the tech industry where MongoDB is always one of the main sponsors to meet the users in the real world.
There were swags and activation opportunities to raise awareness of the brand with high impact and visibility.
Visitors were given different swags each day they came to MongoDB's booth. To encourage the visitors to come again, to give them a feeling of achievement, and knowing our audience that a lot of developers are into games, I pitched the concept of gamification.
For activation, there was a long walkway across the venue where visitors could take on a scooter. This space was dedicated as our brand space and we dominated this area with MongoDB #Developerroad.
Throughout the week, MongoDB made 25 posts on social media with 192,100+ impressions, 12,300+ engagements, and a total engagement rate of 6.4%.
