.local is a series of annual events MongoDB holds around the world for the customers to feature instructional sessions, an announcement-packed keynote, and community activities.
As a senior designer and illustrator, I was responsible for being part of the rebranding of the 2023 .local event series.
The theme for the 2023 .local was 'Behind the build.' To incorporate this concept into our visuals, I teamed up with another designer to explore many different approaches until we landed on the concept where we utilize our brand shapes to create a new grid system.
Then we started applying our existing visual assets such as illustrations into this grid system. One of the company's core branding values is being fun, so we wanted to keep the composition playful - especially for the illustrations which the main purpose is to engage the audiences with entertaining visuals.
As we finalized the design system, I started working on the illustration guide and system to work with other illustrators on the team.
Overall, the deliverables were published across multiple platforms - including but not limited to on-site activation and digital promotion images.
In 2023, MongoDB had .local events in 29 different cities around the world and the very first .local of the series which is .local NYC had nearly 1,300 people to join. More than 11,000 others joined via the livestream (up 161% from 2022). There were also positive and impactful media coverage in outlets such as CNBC, Forbes, ComputerWeekly, and more.
