W Network fans can continue their love for lifestyle, food, and beauty content whenever and wherever they want on W View. The viewers can choose videos to watch from their favorite creators on W View where new contents are uploaded.
The goal of this project was to extend W's branding into the sub-brand which is W View, while giving the message to the viewers that they have control and freedom to choose content on the online platform, which is a huge merit compared to the broadcast platform.
Animating and mimicking UI elements and movement were key in the motion process for the viewers to understand that W View is an online platform.
