Make your everyday a fashion runway.
TSC Spring Fashion will make you feel like you're on a runway wherever you are, whatever you're doing.
The fashion trends for the 2019 Spring season were Utilitarian, Craft Fair, Fruit Infusion, and Print Party. The common characteristics throughout these trends were boldness and distinct textures.
The look and feel of the concept were to emphasize these textures in props and background while sprinkling spring elements using plants as props. Post-production options to reinforce each trend with type treatment were also explored.
Each trend was expanded to the environment under the reflecting theme. Type treatment was explored again after the shoot to see the integration based on the actual footage.
Overall, the campaign delivered over 200 creatives of on and off-figures for broadcast promos, print and digital ads.
This project won a Gold for Telly Awards 2019 for Directing & Art Direction.
