Good food is essential for Thanksgiving. But it is also boring to cook the same turkey every year. Food Network Canada can serve you better, with four dishes that you might have thought boring, but will leave you pleasantly surprised.
The message to be conveyed through these seasonal IDs was to leave the viewers feeling warm-hearted but also engaged and inspired to try new recipes.
My research ended up with four modern dishes inspired by the traditional Thanksgiving menu - turkey Wellington, mini pumpkin pie, pumpkin soup in a pumpkin bowl, and cranberry bruschetta.
As the main heroes of these IDs were dishes, the full focus was to be given to the dishes in the center. The art direction was set to be rustic yet stylish which aligns with the brand.
The composition is planned to nicely land on the Food Network logo at the end - which is also circular.
From this shoot, 9 IDs were created in total - four 5 secs, four 10 secs, and one compilated 30 sec.
